WESTBOUND

Westbound is a conceptual utilitarian apparel brand built for the modern traveler. The challenge was to design a comprehensive brand identity that felt rugged yet refined—durable enough for the open highway but structured enough to avoid the standard fast-fashion aesthetic.

A car with two passengers driving on a winding mountain road during sunset, with trees on both sides and a view of distant mountains.
Guidelines for logo usage of 'Westbound.' The page shows the primary and secondary logo designs, including core logo, icon, and lock-up. It also provides instructions on what not to do with the logo, such as outlining, rotating, flipping, stretching, skewing, changing spacing, altering size or positioning, and adding effects.
Document detailing branding guidelines including typography and color palettes. Typography sections specify primary font 'Franklin Gothic ATF' and secondary font 'Input Mono', with sample text. Color palette sections show primary colors black (#000000), off-white (#F5F5F0), and burnt orange (#B35436); secondary colors slate blue (#546270) and dune (#C49E74).
Collage of six images. Top left: a person tying shoelaces on a running track at sunset. Top center: a black-and-white photo of a building with geometric patterns on its facade. Top right: a child sitting indoors in shadow, holding head with hand, looking downward. Bottom left: a person with a hat standing on a rooftop overlooking a city at sunset. Bottom center: a close-up of silver jewelry, possibly a chain or bracelet. Bottom right: a stack of various cut wood pieces, showing different textures and layers.
Design sheet for clothing tags including main tag, call-out tag, joker tag, and sleeve joker tag for Westbound Road & City Outfitters. The sheet shows front and back designs with text descriptions, barcode, size, and specifications for the tags, featuring black embossed card stock with white text and fold lines for assembly.
Design layout with four sections: top navigation bar labeled 01 to 04, highlighted section 02 titled 'Trim Files', and below are four designs of label tags for a product named 'Westbound', size M, made in Indonesia from 80% polyester and 20% cotton. The tags feature different backgrounds: plain white, orange with contour lines, black with white text, and light blue with blue contour lines.
A guide for clothing label design with sections on visual identity, trim files, logistics, and marketing; includes examples of main woven labels, care labels, and woven loop labels, showing specifications for color, font, fold lines, seam allowances, and fabric composition.
A graphic showing various clothing tags and labels with the title 'Application.' It includes a black hang tag with white text reading 'Westbound Road & City Outfitters,' a woven loop label, a pair of folded jeans labeled 'Joker Tag,' a black polo shirt labeled 'Printed Label,' and a white t-shirt labeled 'Main Woven Label.' The sections are marked with numbers and titles at the top.
Diagram showing individual product packaging. The left side depicts a flat, rectangular polybag with the brand name 'WESTBOUND' and a warning about suffocation, with dimensions labeled as width and length. The right side shows a 3D illustration of a cardboard box with the same branding, with dimensions labeled as width, length, and height. The packaging is designed for apparel, accessories, footwear, and technical equipment.
Design document with sections labeled 01 to 04, currently highlighting section 03 LOGISTIC. Includes details for sealing protocol with burnt clay colored reinforced gummed tape, and retail bags with Westbound branding on kraft paper with contour pattern, featuring front, side, and back views, and text like 'DIRECTION IS INTENT' and 'WESTBOUND'.
Comparison of Westbound packaging: a cardboard box and a retail paper bag on a grid background, and a metallic poly bag on a solid background, both displaying the Westbound logo.
Design presentation slide with four sections titled Visual Identity, Trim Files, Logistic, Communications; focused on advertising, showing three example images of branding materials including a handbook and a paper bag, with text emphasizing the importance of clear signal standards for city noise.
Two large advertising posters on a subway station wall, with one showing abstract graphics and the other with the message 'DIRECTION IS INTENT.' A woman and a man walk past the posters, each carrying a bag, with the woman wearing beige and the man wearing a denim jacket.
Display of a website homepage showcasing a fashion brand, with images of a woman in an orange hoodie on a smartphone and a laptop. The site promotes essential gear with categories for men's and women's clothing, highlighting season must-haves.