ELO PAW

Elo Paw is a conceptual premium pet apparel brand designed for the modern pet lifestyle. The goal was to create a brand identity that feels elevated, refined, and fashion-forward while still feeling warm and approachable. Moving away from traditional, playful pet branding, the focus shifted to luxury presentation, premium materials, and production-ready retail design.

All product photography, styling, and presentation materials were photographed and created by me.

A small fluffy white puppy wearing a black garment with pink paw print and branding that says EL Paw being held on a soft, white bed with a marble wall in the background. The puppy has dark eyes and a curious expression.
A small, fluffy cream-colored puppy sitting on a plush white blanket, with a marble wall background.
Image of a rubber stamp with the logo 'EL♡Paw' and a branding guidelines chart on a pink background, demonstrating logo design, color variations, and branding applications.
Color palette chart with various font styles, including primary and secondary typography, and color codes.
Diagram showing specifications for hang tags for EL Paw pet products, including primary logo tag, secondary sizing tag, with measurements and branding details.
A pink, striped cloth face mask placed on a white, fluffy surface with a tag attached that reads 'ELLA Paw' and includes sizing information.
Design blueprint of a shopping bag for EL Paw. The illustration shows front, side, and dieline views with measurements, including handles and logo placement, on a beige background.
A white shopping bag with black sides and black handles standing on a white surface against a marble wall.
Close-up of a white shopping bag with black handles, on a marble surface, with part of a white box featuring pink paw prints and black text reading "EL Paw".